[Conferencia Open Innovation. 17 junio]

Nombre de la Conferencia: Open Innovation.
Conferencista: Dr. Cobo, FLACSO, México [CV].

Lectura de Preparación: Cobo, C. (2007) El conocimiento open source. La apertura estratégica como arquitectura para la gestión del conocimiento. Portal de la Comunicación InCom-UAB. Universitat Autónoma de Barcelona.

[+ recursos en issuu]

Lecturas Complementarias:

• Gemünden, Hans Georg, Sören Salomo and Katharina Hölzle (2007) “Role Models for Radical Innovations in Times of Open Innovation,” Creativity and Innovation Management, 16, 4 (December), 408-421.
  
  
• van der Meer, Han (2007) “Open Innovation – The Dutch Treat: Challenges in Thinking in Business Models,” Creativity and Innovation Management, 16, 2 (June), 192-202

OpenCola

OpenCola is a brand of cola unique in that the instructions for making it are freely available and modifiable. Anybody can make the drink, and anyone can modify and improve on the recipe as long as they, too, license their recipe under the GNU General Public License.

Although originally intended as a promotional tool to explain free and open source software, the drink took on a life of its own and 150,000 cans were sold. The Toronto-based company Opencola founded by Grad Conn, Cory Doctorow and John Henson became better known for the drink than the software it was supposed to promote. Laird Brown, the company's senior strategist, attributes its success to a widespread mistrust of big corporations and the "proprietary nature of almost everything." [+ en wikipedia]